ThingWorld.com was the second-stage formation of Parable, LLC, an Internet company specializing in copyrighting technology for original web content. Building on earlier ideas of expressive forms identifying different groups within the total concept—all within a very demanding schedule and budget of a young company. A variety of inexpensive materials were used unfinished (aluminum studs, polycarbonate plastic) to reflect the lean yet enthusiastic tone for this fast-growing venture.
